14 BEST DIGITAL MARKETING STRATEGIES YOU SHOULD IMPLEMENT NOW
The days of cold-calling, door-knocking, and traditional advertising are over.
Every day, the average person spends at least 5 hours online.
This is one of the reasons you require a working digital marketing strategy.
Since the first website (http://info.cern.ch) went live in 1991, the internet, the web, and digital media have transformed marketing and business.
According to the Datareportal (https://datareportal.com/global-digital-overview#:~:text=Internet%20use%20around%20the%20world,600%2C000%20new%20users%20each%20day.), there are 4.88 billion internet users in the world today.
The total number· of internet users worldwide grew by 222 million in the past 12 months – more than 600,000 new users each day. And most of them are daily online searching for products, entertainment, friends, consumer behavior, and how businesses market their products and services.
To succeed in the future, businesses will need marketers, strategists, and agencies up to date on the best digital marketing strategies for growth.
WHAT IS DIGITAL MARKETING?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
If you’re new to digital marketing, it can be intimidating at first, though.
I understand why…
However, and in many ways, digital marketing is similar to traditional marketing. In both cases, intelligent businesses strive to build mutually beneficial relationships with prospects, leads, and customers.
해피메이드 지갑 Digital marketing strategies encompass all online activities undertaken to meet your customers’ needs and achieve your marketing objectives.
Customers should be at the center of everything you do as a business, and you should start by researching your target markets and then developing the tactics that will help you reach your objectives.
REASONS YOU NEED A DIGITAL MARKETING STRATEGY
Just take a look at the following statistics:
Facebook ads are three times less expensive and three times more targeted than television, print, and radio ads.
Every day, Google receives over 3.5 billion searches. Google traffic converts at a higher rate than any other form of advertising.
Email is one of the most popular means of communication online. That’s because 91 percent of consumers check their emails every day. Email marketing generates a return on investment of $38 for every dollar spent.
You often hear people say, “content is the king.” Businesses that post blogs regularly receive four times the traffic of websites that do not publish content. Consistent digital marketing activities reduce the average cost-per-sale by 80%.
You need effective digital marketing strategies if you want your business to grow faster than the competition.
THE BEST DIGITAL MARKETING STRATEGIES
A digital marketing strategy has to provide consistent direction for an organization’s online marketing activities. It allows easy integration with other marketing activities and supports overall business objectives.
The best digital marketing strategies you should apply right now are as follows.
KNOW YOUR CUSTOMERS
Your business success is determined by the attention you pay to your customers. Customers are always at the heart of any meaningful business; ignore them and watch your company crumble.
People generally ignore the need to properly understand their customers and tailor their strategy to suit them. Nothing will work unless your tailor your digital marketing strategy to your target audience. Nothing will also work unless you ask them to take action.
You must conduct research and create a customer-focused strategy. It’s a breakdown of your target audience’s goals, interests, pain points, and other demographic details.
Your customer strategies will assist you in developing attainable goals that are relevant to your target audience. Simply doing this will result in many impressions, clicks, and conversions. The key to success is to understand your customers.
Someone has to know you exist before they can buy from you, right?
That is the essence of putting your company in front of many eyeballs.
This step is self-explanatory: it is the point at which the person becomes aware of your brand’s presence. After all, no one is born knowing the names Apple or eBay. If they are to become your customers someday, they must become aware of the existence of your business at some point.
The same is true for your company. To attract people’s attention to your business, you must understand how to apply the following digital marketing strategies:
- Digital Advertising
- Search Engine Optimization
- Search Marketing
- Content Marketing
- Social Media Marketing
ENGAGE YOUR PROSPECTS
Your prospect is now aware of you—they recognize you—but you are still in the early stages of a relationship with them. They don’t know, like, or trust you yet. The next step is to begin building a cordial relationship with them.
Engagement is the point at which you start conversing with prospects. You engage them by delivering quality content that is entertaining, educative, engaging, and informative. You’ve to engage the customers consistently. It’s not something you do once and then disappears for a while.
SET LONG-TERM GOALS
You must invest in assets that will generate returns in the future. Such assets include top SEO rankings, social media followers, and acquiring email subscribers.
With this strategy, you can generate thousands of “free” and “organic” traffic and impressions.
You have to repeat the process throughout your business’s lifespan. Building your brand is a continuous process, and the more momentum you build now, the more of it you will have in the future.
Sometimes, this transaction takes the shape of an ethical bribe. You do this by providing your prospects with a bait, maybe an eBook, checklist, video, free tutorial, etc., with a valuable offer for their email.
USE A LONG-TERM SOCIAL MEDIA STRATEGY
People are three times more likely to buy from brands they follow on social media.
Social media marketing is about building trust and a long-term relationship with your audience. You’ve to build a following before getting to this stage.
Most importantly, you’ve to build a community of followers who interact with your brand.
USE PAY-PER-CLICK (PPC)
Paid advertising will always be the most direct, targeted, and efficient way to expand your audience and increase sales. It’s another effective and cost-effective digital marketing strategy. This is peculiar to Google, Facebook, Instagram, YouTube, TikTok, Pinterest, Twitter, and LinkedIn ads.
PPC is a type of paid advertising that uses an auction-based system.
With PPC, you bet on keywords you want your ads to rank on—your ad appears when a user’s search includes your keyword.
The ads service providers display these advertisements at the top of search results, above the organic listings. If a user clicks on your ad, you pay for that click.
In other words, you don’t pay for ad space – you pay for results.
As stated earlier, PPC includes search engine advertising, social media, and paid ads placed on other platforms.
USE THE RIGHT LONG-TERM SEO STRATEGIES
SEO is primarily concerned with getting your website to the top of search engine results pages. One disadvantage is the time it takes to achieve high rankings. On the other hand, a good strategy is to launch PPC campaigns while working on SEO to get your site to the top.
SEO for high search engine rankings has become a top promotional strategy for more than 90% of online businesses. This is due to the massive amounts of traffic obtained by ranking on the first page of Google, Bing, and Yahoo.
According to recent research, the top listing for brand searches on Google search results receives 45 percent of clicks, the second gets about 25 percent, and the third gets about 13 percent.
For non-branded searches, the results are similar, with number one receiving approximately 40% of the clicks.
So ranking in the top three should be considered a success.
There are two types of SEO:
On-page SEO is the SEO strategy you carry out while optimizing some aspects of your pages, such as the title, meta-description, internal linking, heading tag, and so on, to rank on search engines. It enhances the user experience and makes your content easy for Google Bots to crawl.
Off-Page SEO is external factors such as your site’s loading time, security settings, incoming links, etc. Put, it refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs)
The first and perhaps easiest, to begin with is Content Marketing, a methodology that entails creating and sharing highly relevant content for your target audience. It creates a trusting relationship between your brand and the potential customer, and your brand gains market credibility, by becoming a reference point in your niche market.
You can build a list of email addresses from the content you create and use it to stay in touch with your subscribers. When your followers are ready to buy what you sell or promote, they will have a much better chance of doing so through your website.
It makes more sense if you share your content in many formats. The essence of doing this is that each of your subscribers has a different preference regarding the online content they consume.
You can start a blog to post articles, share social media tips, and publish an e-book or videos that teach your audience to do something related to the product or service.
The most important thing is to provide value to the audience and, if possible, generate leads with whom you can later communicate.
Short Message Service refers to how a brand communicates with customers through text messages about campaigns, promotions, news, updates, etc. Like email marketing, SMS is a great way to stay in touch with your leads.
You can use the channel to inform them about the shipping schedule, delivery time, order status updates, and more if operating an eCommerce business.
Use it to network with customers by sending payment reminders, congratulating them on anniversaries, sharing discount coupons, etc.
USE VIDEOS AS ONE OF YOUR DIGITAL MARKETING STRATEGIES
Video production has become a popular trend globally since the popularity of YouTube and live videos. You can see how all social networks have made room for this format. TikTok, on its part, is entirely focused on this content production model.
According to Video Brewery data, 80 percent of people recall seeing at least one video ad in the last 30 days. Of these 80 percent, 46 percent say they took action based on the ad’s content, such as visiting the ad’s website, looking for more information about the product, or even making a purchase.
Hence, video production is now one of the most important digital marketing strategies you should use now, as it can reach and attract the attention of an incredible number of viewers within a short period.
DO GUEST BLOGGING
Another intriguing digital marketing strategy you can apply now is the use of guest posts. Do guest-post your article on someone else’s website and use it to siphon traffic to your brand. In the first instance, you can share expert opinions and quality content with the audience.
In the second, you can broaden your audience and your authority in your niche. In both cases, the benefits are enormous.
Moreover, remember to check the reputation of both the person and the site before linking your brand to them.
BUILD A LANDING PAGE
Landing pages are pages designed for specific marketing action.
Consider the pages that appear when you click a link to download e-books, sign up for newsletters, register for something, or sign a petition.
They are lead generation tools used to attract and generate leads for a specific business.
The goal of a good landing page is so specific; it must lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.
CREATE A WEBSITE OR BLOG
As a marketer, you must keep track of trends and adapt to an ever-changing marketing environment. Blogging offers you the opportunity to develop a content strategy that can help grow your brand and reputation.
Blogging effectively is an essential component of your overall digital marketing strategy. It increases traffic to your website, generates new leads for your company, assists you in developing those leads, and broadens your understanding of your customer base.
Blogs are profitable and produce quantifiable results in terms of positive ROI. If you’d like some pointers on incorporating your blog into your digital marketing strategy, look no further because you can launch one using WordPress.
ASK YOUR AUDIENCE TO SUBSCRIBE TO YOUR CONTENT
At this point, your prospect is aware of who you are and has interacted with you.
Use your “call to action” to ask him to subscribe to your email list or RSS Feeds.
Just because someone reads one of your blog posts today doesn’t mean he will return to your site again. This is why you have to use a call to action to forbid him to subscribe to your email list.
Here, the person gives you his email address and, in doing so, grants you permission to contact him when you have an exciting offer in the future.
There is no strait-jacket approach to applying the best digital marketing strategies for your business growth.
Our advice is for you to repeat the strategies that work and ignore those that aren’t profitable.
Kindly feel free to share your thoughts on this.